General Beverage, established in 1933, stands as one of Wisconsin's largest wholesale distributors of wine, distilled spirits, beer, and non-alcoholic beverages. Headquartered in Madison with multiple locations across the state, General Beverage proudly serves over 12,000 licensed retailers, offering a diverse selection of products tailored to regional demands. The company emphasizes its commitment to fostering strong relationships with both suppliers and retailers, ensuring that they can effectively navigate the competitive beverage market while maximizing profits.
With a robust infrastructure encompassing 550,000 square feet of warehouse space and a fleet that executes up to 136 delivery routes daily, General Beverage guarantees efficient and reliable service. The company is dedicated to its core values of integrity, inclusivity, competitiveness, and equity, which guide its mission to be the trusted partner for its customers and suppliers. Additionally, as a family-owned business now entering its fourth generation, General Beverage combines decades of industry expertise with a commitment to community, making it a preferred choice for beverage distribution throughout Wisconsin.
Phrequency